Windsor Group expands again

Suzuki joins Windsor as it buys Agnelli Motor Park.

The Windsor Group - one of Ireland's largest car dealer groups - is expanding again, taking on a Suzuki franchise and buying up one of the most prominent motoring sites in the country.

Four new jobs

Agnelli Motor Park was established in 2010, originally just off the Naas Road in Dublin before moving to a state-of-the-art premises on Airton Road in Tallaght. It was originally run by Michael Kerslake, Edward Kenny and Frances Kerslake who are now stepping back from the business. Windsor will be taking on the existing 14 employees, and aims to add four more positions, as Agnelli will become the main Peugeot and Suzuki dealers in south-west Dublin.

Renamed Windsor Airton, the dealership will have a new-car showroom and a service section with 14 work bays, a dedicated outdoor light commercial vehicle display area, and a 90-vehicle forecourt. "We are delighted to acquire such an established business, to strengthen our existing relationship with Peugeot and to add such a distinguished car brand as Suzuki to the growing range of car brands that Windsor sell and service," said Peter Nicholson, Managing Director of Windsor.

Ambitious plans

It's another step in Windsor's massive growth plans, and the company now has franchises for Nissan, Renault, Dacia, Opel, Peugeot, Mazda, Citroën and Suzuki, as well as the 'Motor Mall' concept that brings many of those brands under one roof.

"Suzuki has ambitious plans to grow its market share in Ireland and we are excited to help it to realise that objective by continuing to broaden the choice of vehicles that we offer our customers. Today's customers are seeking a choice of brands, value and expert advice under one roof and this is what sets Windsor apart," said Mr. Nicholson. "Windsor is long established in south-west Dublin thanks to the Windsor Belgard dealership on the Belgard Road. We are delighted to expand our footprint in the area with the opening of Windsor Airton and to extend the consistent high level of sales and aftercare service that we offer our customers so that they can drive happy."

Exceptional standard

The addition of the Windsor Airton Peugeot dealership means that Windsor is now one of the biggest Peugeot agents in the country, with other outlets in Swords Airside, Clonee and Drogheda.

"My experience of working with Windsor has been extremely positive and they are certainly the right company to take our business forward. The entire process was very smooth and efficient. They share our values, and they are fully committed to maintaining our exceptional standard of customer care," said Michael Kerslake, Managing Director at Agnelli Motor Park. "We are very proud of the great sales and aftersales team that we have built over the years, and we are delighted that Windsor is retaining every member of the team as it looks to the future. Windsor is firmly established in south-west Dublin and it is very reassuring for our staff and our customers to see that our business is now part of this larger retail motor group."

Published on: January 27, 2023