Windsor Motor Group, one of Ireland's biggest car dealer groups and also part of the same Cedar empire that includes Nissan Ireland and - shortly - Renault and Dacia Ireland too, has announced that it's extending its partnership with Leinster Rugby for another three years.
That will keep Windsor as the official vehicle supplier for Leinster Rugby up to the end of the 2025/2026 season. Windsor says that it has been "the driving force behind the team for the past eight years" and that it is "well established as one of Leinster Rugby's biggest supporters with the partnership underpinning the team's operations and logistics."
€1.8 million deal
The deal is said to be worth €1.8 million, and it means that Windsor will supply 30 electric and hybrid Nissan models to Leinster's player and coaching staff, as well as providing three vans for kit-carrying.
Windsor claims that the continuation of the Leinster partnership will "support our ambitious growth strategy and successful Motor Mall concept, which brings multiple car brands together under one roof." The number of brands represented by Windsor now includes Nissan, Renault, Dacia, Opel, Peugeot, Mazda, Citroën and Suzuki.
Hybrid and electric models
Some of the 30 vehicles that will be supplied to Leinster Rugby will include the new Qashqai E-Power hybrid, which is always and only driven by its electric motor, but which has a petrol engine and a fuel tank to charge its compact battery, meaning you can drive on electric power, without having to worry about stopping to charge up.
For those who are keen to switch to full-electric power, Nissan will also be supplying some of its new Ariya SUVs.
"Our partnership with Leinster Rugby has been a key element of our growth and expansion strategy over the past eight years. We are delighted to maintain this partnership as we continue to grow our market share and to extend the range of cars that we sell and service," said Andrew O'Toole, Head of Nissan Sales at Windsor. "Today's customers are seeking a choice of brands, value and expertise under one roof. This is what sets Windsor apart. We have a winning partnership with Leinster Rugby, a proud history of achievement and a shared ambition to always be on the top of our game in everything that we do," he added.
A valued partner
Eamon de Búrca, Commercial and Partnerships Manager of Leinster Rugby, said: "Windsor are a long-established and valued partner of Leinster Rugby. They have provided us with fantastic support since 2015 and we are delighted to have the backing of such a superb commercial partner for another three years. The fleet of Nissan electrified vehicles that Windsor supplies to Leinster Rugby keep our players, coaches and kit men on the road. Windsor makes it easy for us to manage the operations and logistics of the team and they have played a pivotal role in the success that we have achieved.
"We look forward to strengthening our partnership, especially as we travel throughout Ireland, the UK and France, and to working together over the coming three years to continue driving the success of Leinster Rugby on and off the field."