Toyota Ireland has introduced new offers for its 242 range, including various hybrid, plug-in hybrid, and electric vehicles. These offers include trade-in boosters and competitive finance rates to make the transition to electrified vehicles more affordable for Irish motorists.
Customers can receive trade-in boosters up to €1,750 and interest rates starting at 3.9 per cent with Toyota Easy PCP Finance. The offers apply to several models, such as the Toyota C-HR Plug-in Hybrid, Toyota Prius Plug-in Hybrid and Toyota RAV4 Plug-in Hybrid. The Toyota C-HR Hybrid starts from €40,520, and the Prius Plug-in Hybrid is available from €46,530, both eligible for a €1,750 trade-in booster.
Other models included in the offers are the Toyota Yaris Hybrid, starting at €27,805, with a €750 trade-in booster, and the Toyota RAV4 Plug-in Hybrid, priced from €54,550, with a €1,750 trade-in booster. The Toyota Corolla Hybrid and Corolla Touring Sports, starting at €33,310 and €34,875 respectively, come with a €1,500 trade-in booster. The Corolla Saloon, priced from €34,255, can be bought with a €1,000 trade-in booster.
Hybrid popularity still on the increase
Interest in hybrid vehicles has been growing, with hybrid models reaching a 21.7 per cent market share in Q1 2024, up nearly two percentage points from Q1 2023. Research by Toyota shows that 28 per cent of car buyers are likely to choose a hybrid for their next vehicle, with Toyota being the preferred brand for 19 per cent of respondents.
Zoë Bradley, Head of Marketing Communications and Corporate Affairs at Toyota Ireland, highlighted the significance of the new offers: "These offers provide value through trade-in boosters and low APRs across our range of hybrid, plug-in hybrid, and electric models. The increasing demand for models like the Toyota C-HR Plug-in Hybrid and the Toyota Prius Plug-in Hybrid reflects Toyota's strong reputation in the market."
Buyers are encouraged to contact their local Toyota dealers for more information and to arrange July delivery while stocks last. More details can be found on Toyota Ireland's website.