What's the news?
With the imminent global unveiling of the new F-Type Coupé at the Los Angeles Auto Show, Jaguar has tapped into its various social media outlets to tease F-Type fans ahead of the car's launch.
So far, Jaguar has only released one official image of the F-Type Coupé - a top-down view that really doesn't give much away at all. However through its social media campaign on Facebook, Instagram, Google+, Twitter and YouTube channels users will be able to obtain a secret code that will allow them access to various 'secret dark rooms' opening up on many official Jaguar websites. Once access has been granted, users will be able to view an additional never-before-seen image of the new coupé.
The campaign follows the hashtag #FromTheShadows, and was launched on 11th November. So far, followers have been able to see exclusive images and video footage; with more to be released in the days leading up to L.A. Upon the car's reveal on 19th November, Jaguar will open a #FromTheShadows Tumblr account to bring all the F-Type Coupé's media together.
Anything else?
To join the global discussion on the new F-Type Coupé fans need to use #FTYPECOUPE and users can continue to follow the #FromTheShadows campaign on all listed social networking channels. After the launch of the F-Type, the next chapter in the #FromTheShadows story will begin on the company's Instagram channel, www.instagram.com/Jaguar.