McLaren names new model

Launch campaign for the new McLaren Sports Series gets underway.

What's the news?
McLaren has officially named its third model line the 'Sports Series', which sits below the 650S in the range. Full details won't be released until mid-2015, but the launch campaign titled 'Black Swan Moments' is now under way, harnessing the power of social media.

A black swan moment is an event that changes how people look at the world - referring to the first recorded sighting of a black swan in 1697. The campaign will tell the story of thirteen such moments in the history of McLaren leading to the creation of its latest car.

Details of the sports car previously known as 'P13' are limited, but we believe it features a mid-mounted V8 engine and a carbon fibre chassis.

Anything else?
Fans are invited to join the discussion on Twitter under the #BlackSwanMoments hashtag. Look out for more details over the coming weeks on here or at cars.mclaren.com.

Published on: November 7, 2014