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Volkswagen has just handed over a cheque for €3,000 - proceeds from the sale of the Volkswagen Snapshot Calendar - to Pieta House, the Irish charity that specialises in helping those who have had suicidal thoughts or who self-harm. The donation was presented to Maria Byrne from Pieta House by Niamh Gaffney, Marketing Communications Manager of Volkswagen Ireland.
The calendar was made up of 12 snapshots, taken by Irish Volkswagens fans, of their cars in some amazing locations. The entries were submitted via Instagram, and some 5,000 photos were received, which had to be whittled down to the final 12. The variety of images include a wedding in a vintage VW camper to scenes from the streets of Dublin, through an adventure in the mountains and all the way to a sunset in beautiful Kinsale. Those who submitted photos were entered into a competition, the winners of which were treated to an exciting visit to the Volkswagen factory during the summer, as well as a number of technology prizes. Each calendar cost €10.
Mark McGrath, Head of Marketing Volkswagen Ireland, said: "The 2018 Volkswagen Snapshot, for us, represents the long-standing and continued connection between Ireland and the Volkswagen brand. It was a tough selection process but these 12 images showcase the amazing talent we have in this country. We're absolutely thrilled to be partnering with Pieta House and are looking forward to raising as much as we can for such a good cause."