Motorway safety campaign launched

An awareness campaign has been launched by the RSA to reduce death and injury on Ireland’s motorways.

A prominent new road safety campaign highlighting the rules and safety issues relating to driving on a motorway was launched yesterday (April 11) by the Road Safety Authority (RSA), An Garda Síochána, National Roads Authority and the Automobile Association.

Accompanying the launch of a 40-second TV advert (designed to educate drivers in the rules and good practice of motorway driving) was the release of a set of statistics relating to motorway deaths.

Over 100 people have lost their lives on Irish motorways since 2005. With the opening of several new motorways in the past year, the trend is on the increase. Eight people died and a further 14 were seriously injured on motorways in 2011 and six people have died so far this year.

Although motorways are inherently safer for drivers than single carriageway roads, there are specific rules to adhere to, while pedestrians should never be on a motorway. Four pedestrians were killed in 2010.

Noel Brett, Chief Executive, Road Safety Authority said “The message is clear: never ever walk on a motorway. Pedestrians are at a massive risk on a motorway - you are taking your life in your hands and putting other road users in danger too. Likewise, drivers who stop on a motorway can cause collisions involving their own car and potentially many others. It’s unsafe and it’s an offence. We are working closely with our partners such as An Garda Síochána, the National Roads Authority and the Automobile Association to ensure that all road users in Ireland respect the motorway network and take responsibility for their actions, their lives and the lives of all road users.”

Minister for Transport, Tourism and Sport Dr Leo Varadkar, said “This is an important campaign to save lives and prevent injuries on our roads. The RSA, An Garda Síochána, the National Roads Authority and Automobile Association have joined forces to educate road users of the risks associated with using motorways. It is a major concern that so many people were killed or seriously injured last year as a result of road collisions on motorways. We’re asking everyone today to please use motorways safely and respect the motorway network. Doing so could save your life and the lives of other road users.”

Chief Superintendent Gabriel McIntyre, Garda National Traffic Bureau, said "An Garda Síochána is committed to reducing the number of deaths and serious injury collisions on Irish roads, including on our motorway network. We have seen all too frequently the carnage that results from reckless and dangerous driving. Families, friends, colleagues and neighbours have suffered grief and anguish and the survivors of these collisions face their own personal battle as they struggle with the effects of their injuries on their lives and the lives of those around them. All road users should be conscious of the dangers posed by motorways and take heed of the advice, in particular - motorways are not for pedestrians and drivers should never stop on a motorway.”

“Motorways and the new high grade dual carriageways are extremely safe roads. Statistically, they are the safest roads that we have. But that does not mean there is no danger” says Conor Faughnan, Director of Policy, AA Ireland.

The new campaign will focus on lane merging, lane discipline on three-lane motorways, overtaking and what to do in the case of a breakdown.

The RSA released the following tips for safe motorway use:

What to do if your vehicle breaks down?

Published on: April 12, 2011