What's the news?
Spirit Group, which already holds franchises for Jaguar, Land Rover, Volvo, Ford, and Skoda is expanding its empire, this time with a SEAT franchise.
The opening of Spirit SEAT, which will be located on Maple Avenue in Sandyford Business Park, south Co. Dublin, will create 11 new jobs. The full current range of Ibiza, Leon, Arona, and Ateca will be available to order, as will be the new seven-seat Taracco SUV, which goes on sale February next year.
As well as its extensive new car business, Spirit also specialises in used vehicle sales through its operations at Spirit Premium in Sandyford, Dublin and Spirit Burton in Kilpedder, Wicklow.
On joining forces with SEAT, Alan Moore, Managing Director of Spirit Motor Group said: "We are really excited to add this progressive brand into our business. With their passion for sleek design and a dynamic model range, SEAT offers our current customers even more choice but also attracts a new generation of drivers to our business. Led by Dealer Principal Gary Hamilton, the Spirit SEAT team looks forward to welcoming motorists to our state-of-the-art showroom in Sandyford, in the heart of South Dublin"
Niall Phillips, Brand Director of SEAT Ireland added: "The addition of the Spirit Motor Group to our dealer network is a significant statement of intent for SEAT in the Dublin market. The Spirit team has a reputation for high quality and excellent customer service, values which are extremely important to us at Seat. I have no doubt their level of experience and expertise will be of tremendous benefit to SEAT in the midst of what is an exciting period for the brand. As the SEAT brand continues its upward trajectory and as we now boast the greatest product range in our history, the launch of Spirit SEAT comes at an ideal time and I would encourage motorists to get down to the state-of-the-art showroom and see for themselves the full SEAT range."