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The Ford Fiesta is a name known to generations of motorists in Ireland, and this year it turns 40. To date, more than 17 million Fiestas have been sold globally cementing its position as one of the most successful small cars of all time.
"The Fiesta has had such a unique and exceptional heritage in Ireland", commented Ciarán McMahon, Chairman and Managing Director of Ford in Ireland. "It has been part of the family for countless households down through the years and is the car that most of us actually learned to drive in - experiences like that build a unique and strong affinity."
Back in 1976, when the Fiesta first went on sale, it cost £2,365, with additional options including a screw-off aerial. Since then, more than 180,000 Fiestas have found homes in Ireland. As part of the 40th anniversary celebrations, Ford Ireland has launched a search for the country's oldest Fiesta. The oldest car, along with its owners, will be the guest of honour at a special celebratory event to be held in September.
"When you consider how Fiesta has changed over the years, with each version getting better and better, it is the essence of our recently launched 'Unlearn Ford' campaign which invites motorists to forget what they think they know about Ford and look at the company differently. Anyone who only knew the earlier versions of Fiesta will be astounded to experience the latest version which is as stylish and technologically advanced as any car on the road today", concluded McMahon.
If you, or someone you know, has an old Fiesta, Ford Ireland wants to hear from you. Owners are asked to register the details of their car at the nearest Ford dealer.