Is it worth upgrading to a premium brand?

I would like some advice on changing from my Ford Mondeo to a higher price level car, say BMW 5 Series or Audi A6 or Mercedes. Is it worth all the extra cash? What will I feel that will be so much better?

Fergal Reidy (Celbridge)

Nov 2016 Filed under: choosing new car

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Expert answer

Hi Fergal,

In a purely objective sense? No, there’s nothing. Will you get an interior that looks and feels a bit classier? Yes. Will you get a badge that has a bit more appeal? Yes. Do these things really matter? Not to everyone. If you’ve got a Mondeo then you already have a well-made, comfortable car that’s good to drive. So upgrading to an Audi or BMW will get you… a shinier badge. If you want something that feels as good as the premium stuff but costs less, have a look at a Volkswagen Passat or Mazda6 as a potential replacement. The only area in which the German cars are quantifiably better is in resale value.

Neil Briscoe - Complete Car Advisor
@neilmbriscoe