Why do all fuel prices end in .99?

Does ANYONE in Ireland think it strange that fuel prices on the forecourt always end in '.99' per litre. That '.99' is universal here, but I'm told there is no price fixing? Surely someone can offer fuel at a price that ends in '.50', just to relieve the monotony!

Henry Gibson (Oyster Cove, NY And Callan,, KK.)

Jun 2010 Filed under: fuel prices

---

Expert answer

Interesting point. I guess you could say the same about shops like Dunnes Stores in Ireland, whose prices always end in .99 too. I think it is usually an artificial way of making them look cheaper than they are but we will try to get a more definitive answer for you.

Complete Car Adviser