MINI, which teamed up last year with mental health charity Grow Mental Health is making sure that anyone who works with the charity isn't going to be left without an admirer this Valentine's Day.
Hundreds of roses
MINI and Grow will, on Tuesday the 14th of Feb, be sending out hundreds of 'thank you' roses to some amazing volunteers, facilitators and advocates who carelessly give their time, energy and lived experience knowledge to people who are suffering with mental health challenges.
Grow Mental Health is on the front lines of Ireland's mental health efforts, and works with more than 1,000 people every week. Originally established in 1969 (the summer of love...) Grow has seen a more than 400 per cent increase in demand for its services since then. It can help people through a 12-step 'recovery and growth' programme which makes sure that someone struggling with mental health issues doesn't have to struggle alone.
Positive conversations
To launch this initiative, Christine Fitzgerald, Board Member of Grow Mental Health presented MINI's 'Friend of the Brand' Mark Donnelly with a 'Thank You' rose. HUH Clothing is an Irish clothing start-up based in County Meath, by Donnelly during Covid. The goal for HUH is to create a stylish and comfortable clothing while raising awareness positive conversations around Mental Health. The company also donates ten per cent of its sales to mental health charities like Grow in Ireland.
Julie Bothwell, Head of Sales and marketing MINI Ireland said: "MINI has always been the answer to the challenges we face with individual mobility. The willingness to rethink the status quo defines the brand to the present day, and we are motivated to do the best for our community and make a difference."
Help for dogs, too
And, given how good a dog can be for your mental health, it's no surprise that MINI Ireland is also a partner of Dogs Trust, Ireland's largest dog welfare charity, on a mission to help dogs travel happier and safer across the nation by becoming the first officially dog-friendly Irish car retailer this year. MINI retailers across Ireland have accepted the challenge of becoming "truly dog friendly" by completing a Dogs Trust approved training course.