The Frankfurt Motor Show will see the launch of a brand new luxury car brand based in London, called Eterniti. Let's brush past the Infiniti thing for now.
We know extremely little about Eterniti, because whoever's behind it has given no indication as to what it is. The sketch above, apparently of a sporty crossover, is all we have.
Actually, that's not quite true - there is a short video on the company's website, www.eternitimotors.com, but it doesn't leave us any the wiser. 'A storm of limitless force' is brewing, apparently.
Right at the end of the video the word 'Hemera' appears in snazzy logo form, suggesting that could be the name of the sketched car.
If you were asking us to guess, we'd say Lotus is involved. Purely guesswork...