Gowan Auto has appointed another new dealer for its Fiat and Jeep brands, part of a plan to dramatically expand the national footprint for both marques by the end of this year.
47 years in business
The latest to join the Fiat and Jeep club is Reens Rathmore, in Co. Kerry. Reens has been in business for 47 years, and Gowan Auto says it has: "continued year on year to build a loyal customer base whilst consistently striving to ensure an excellent service for their customers."
Historic brands
Speaking of the appointment, John Saunders, Managing Director of Fiat and Jeep at Gowan Auto, said: "We warmly welcome John, Tim and the wider Reens team to the Fiat and Jeep dealer networks. Our team are very excited to bring Fiat Passenger Cars and Jeep back to Co. Kerry and we are very much looking forward to working with the team at Reens as they bring their considerable years of experience to these historic reemerging brands."
He continued: "The model landscape for both Fiat and Jeep are quickly changing with many new models launching over the next 12 to 18 months. The timing of Reens Rathmore joining our dealer networks could not be better, Jeep Avenger launched last week to excellent reviews and an amazingly competitive price from €35,995. Fiat will welcome the arrival of the all new 600 in Q1 2024. We are in very exciting times with Fiat and Jeep and we wish the Reens team every success with the brands".
Considerable growth
Tim Reen, Dealer Principal, at Reens Garage said: "The team at Reens Rathmore are delighted to be joining the Fiat and Jeep dealer networks. Fiat has always been a very well received brand in Ireland and with the new models arriving next year we are excited to be part of Fiats resurgence in Ireland. Jeep, without a doubt, has a period of considerable growth ahead, with our dealership having a heritage selling Jeep it is great to be bringing this historic brand back to Co Kerry".
Tim continued: "Our team at Reens Rathmore have firmly established ourselves as one of Irelands leading dealerships in the South. We are delighted to become the main dealer for new passenger cars for Fiat and Jeep in County Kerry at a time of such exciting growth and change. We look forward to extending our top-class service to all Fiat and Jeep customers, old and new."