Maxus has announced a new compact MPV to complement the brand’s MIFA 9 model in a bid to “redefine” luxury travel. Following the 9’s launch in 2022, the MIFA 7 will be offered in a choice of three different versions and is expected to appeal to taxi drivers, executive chauffeurs, hospitality providers, and families.
Efficient body
Manufactured by SAIC Motor Corporation - the Chinese company that owns MG Motor - the MIFA 7 is smaller than the 9, with a body size measuring 4.9 metres in length and just under 1.9 metres across. According to Maxus importer Harris Group, the MIFA 7 will have the best “internal width ratio” in its class, providing ample passenger space.
Externally, the car is designed to be aerodynamically efficient to reduce wind resistance and energy consumption, with the electric sliding doors getting hidden door handles. The 18-inch alloy wheels are also aerodynamically optimised, while a large panoramic sunroof keeps light in the cabin.
Maxus is yet to announce full specifications, but the company has confirmed wireless charging will be available in the cockpit, while there will be four USB ports for passengers and four USB-C ports. Intelligent driving technology, including adaptive cruise control, automatic emergency braking, lane departure warning, and automatically dipping headlights.
Choice of powertrains
Under the skin, the MIFA 7 will be offered with a choice of two different battery packs, with the 77kWh option representing the entry-level choice. That battery, which comes as standard with the Luxury and Elite models, powers a 180kW electric motor that produces 245hp and offers the car a total range of 410km on the official efficiency test.
Alternatively, customers will be offered the larger 90kWh battery as an option or as standard with the range-topping Premium model. That battery powers the same electric motor but provides a range of up to 480km on the WLTP economy test.
Commercial stablemate
As well as launching the MIFA 7, Maxus has also announced a new electric commercial van called the eDeliver 5. Fitted with a 64kWh battery that offers a range of 335km on a single charge and a 163hp electric motor that allows a maximum payload of 1,200kg, the new van will come with a choice of body heights. Features including adaptive cruise control, a 360-degree manoeuvring camera, lane departure warning technology, and a 12.3-inch touchscreen will also be offered to customers.
“Unmatched ambition”
Speaking at the launch, which took place at the Commercial Vehicle (CV) Show in Birmingham, UK, Mark Barrett, the managing director of group franchises at Harris Group, said: “It’s been eight years since the debut of our first all-electric commercial vehicle, the EV80, at the CV Show, marking a remarkable journey of progress and innovation in the ever-evolving landscape of electric vehicles.
“As a young brand, Maxus has swiftly emerged as a trailblazer in the electric vehicle sector. And while we may be perceived as disruptors, our commitment to enhancing EV technology remains steadfast. Since 2016, we have introduced ten superb commercial and passenger vehicles to the UK market, eight of which are fully electric.
“Our latest products are yet another example of our e-vehicle market leadership and our unmatched ambition to continually build on our range. The eDeliver 5 combines impressive range with adaptable design, while the MIFA 7 blends luxury comfort with cutting edge technology and efficiency. These vehicles not only showcase Maxus' relentless pursuit of innovation but also underscore our mission to provide customers with unparalleled driving experiences.”
Prices to be confirmed
The new MIFA 7 and the eDeliver 5 are already available to order, but Irish prices have yet to be confirmed. However, we expect confirmation soon as the first deliveries are scheduled for August.