The integration of ChatGPT has earned DS Automobiles the Autobest Smartbest 2025 award. It was the first car brand to embed the artificial intelligence software in its models as standard, resulting in a more advanced user experience for its customers. It currently provides the DS IRIS SYSTEM with integrated ChatGPT on the DS 3, DS 4, and DS 7 and will soon be added to the DS N°8 model when it is released. The Autobest jury comprises 31 members from 31 countries, with Ireland represented by Complete Car’s Dave Humphreys.
How does ChatGPT work in a car?
The DS IRIS SYSTEM harnesses speech recognition and the computing power of ChatGPT to provide drivers and passengers with a far greater level of detail and understanding beyond what typically constitutes voice assistance in cars today. When driving, it can be asked, “What can I visit in the area?” or more detailed questions such as “What do you advise me to do in this area if I have two hours and I’m with my 10-year-old son?”. The system can generate responses quickly, and through further integration with the car’s native navigation, it can be directed to “Guide me to this place”.
Furthermore, the ChatGPT function also works with the car’s Connect Plus Pack, which includes Remote Control access and E-Remote Control, Send2Nav (allowing a destination to be sent to the car’s navigation even before you get in), and an EV Trip Planner, all of which is standard on all DS Automobiles models for three years from new.
Where is ChatGPT available in DS Automobiles?
The integration of ChatGPT was initially trialled in October 2023 in France, Germany, Italy, Spain and the United Kingdom. Since then, it has been rolled out to Austria, Belgium, Denmark, Japan, Luxembourg, Norway, Netherlands, Poland, Portugal, Czechia, Sweden, Switzerland and Ireland.
Commenting on the announcement, Olivier François, DS Automobiles CEO, said: “We are honoured to receive the Smartbest 2025 award, a prestigious accolade given by a very large jury from more than 30 European countries. We were pioneers in the integration of ChatGPT into the automotive world and we are now very proud that our vision for the technology of the future has been recognised. DS IRIS SYSTEM and ChatGPT, in each of our models, make generative artificial intelligence accessible for a seamless, intuitive and immersive travel experience.”