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Kia reveals a rival for the Merc S-Class

Can Kia really take the fight to the established luxury car makers?

Having firmly established itself in pretty much every segment it has entered Kia looks set to take on its biggest challenge by going head-to-head with BMW and Mercedes-Benz. The Korean manufacturer's development of a luxury rear-wheel drive saloon has long been mooted, but the car, codenamed KH, was confirmed today (February 13) with the first official sketches of the all-new flagship model.

Set to be launched in Korea during the first half of the year the KH's styling is said to draw it inspiration from a 'distinctive, modern and classic' design concept. Quite what that means we do not know but we do like the now trademark 'Tiger mouth' front grille flanked by tapered-back headlights, the bold character lines and unfussy rear end. 

"Our all-new flagship sedan integrates all of our key capabilities such as design, performance, high-tech features and infotainment into one striking model," said Soon-Nam Lee, Kia's Director of the Overseas Marketing.

It is unclear whether the KH will be offered in Ireland, but Soon-Nam Lee did say: "Although launch timings for overseas markets are yet to be confirmed, this all-new rear-wheel drive large sedan will definitely become the leading model of our line-up around the world, showcasing the best of the best of Kia."

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Published on February 13, 2012