Audi Ireland has renewed and extended its partnership with Live Nation in a three-year sponsorship deal.
As a result the car company retains naming rights to the 'Audi Club' at The O2. Extending the company's sponsorship to the Bord Gáis Energy Theatre means the venue's terrace bar will also be called the 'Audi Club'. Marking the partnership will be car displays in the foyer areas at both locations.
With roughly 1.2 million people visiting these venues per annum Audi hopes the sponsorship will raise awareness of its brand.
Membership of the Audi Club can take advantage of complimentary tickets at both venues, access to sold-out seats and promises its members a unique entertainment experience.
Andrew Doyle, managing director, Audi Ireland said: "The O2 and the Bord Gáis Energy Theatre are world class entertainment venues and their reputation for excellence, quality and innovation fits very well with our own brand attributes."