Loyalty cards are nothing new; the likes of Tesco and Starbucks have been doing them for years with customers earning rewards for their purchases; but a car company offering a loyalty card? Surely that is a new one.
Yet that is exactly what Skoda Ireland has done. The My Skoda Loyalty card is available to all new and existing Skoda drivers and offers a wide range of benefits including free vehicle health checks, puncture repairs and valets when they book in for a service along with discounts on vehicle services at their local Skoda retailer. Thanks to partnerships with Apple, Aer Lingus, Dell, Elvery Sports and Tesco owners can also avail of discounts on dining, travel, and shopping offers.
The My Skoda Loyalty Card also allows drivers to earn points with each service at their local Skoda retailer with points being redeemable against the purchase of a new car.
Launching the nationwide loyalty programme, Mark Hayes, Head of After Sales, Skoda Ireland said, "The My Skoda Loyalty Programme allows us to give something back to our customers whether it's discounts on premium brands or free vehicle health checks. It helps our customers maintain their Skoda to the highest standards which gives assurance that you will still enjoy the best residual value for your car in the future."
All Skoda motorists can request a My Skoda Loyalty Card by registering online at www.myskoda.ie/join or at Skoda retailers nationwide.