Toyota Ireland has roped in some of the country's top sports stars (and its brand ambassadors) for a series of videos revolving around what drives them.
In the initial instalment, Olympic boxer Katie Taylor and the national team's rugby captain, Paul O'Connell, spend a day in each other's boots, as Paul goes sparring down at Katie's gym while Katie tries kicking and passing with a youth rugby team.
The theme 'What Drives You' is intended to inspire customers to reveal their driving ambitions. Toyota Ireland's marketing operations manager Ian Corbett explains: "We feel privileged to be able to bring together Katie and Paul and create inspiring video footage of two national heroes. Though they're natural sporting talents, Paul and Katie have risen to the top of each of their disciplines through a combination of diligence and determination. Their values and their work ethic are exemplary and Toyota Ireland is proud to support them."
Anything else?
If you want to watch the film with Katie and Paul in it, go to www.toyota.ie or www.youtube.com/toyotaireland to view the clip. The next instalment in the series will feature Ireland fly-half Jonny Sexton and Dublin GAA captain Stephen Cluxton testing out each other's kicking skills; watch that one in November.