Honda's stand for the Goodwood Festival of Speed (fast becoming the only motor show actually worth going to) this weekend will be the delight of every child attending (and a few adults too...).
It's all based around gigantic toy-boxes, with Honda's real-life 2015 lineup in them, as well as the McLaren-Honda MP4-30 F1 car as part of its own racing playset. It might be fun-loving, but the stand has serious intent. It's the first time that UK-based buyers will have a chance to see important new Honda models such as the new NSX supercar, the Civic Type-R hot hatch, the HR-V crossover and the new Jazz supermini.
Phillip Crossman, Managing Director, Honda UK comments: "This is a big year for Honda and what better way to display that than with an imaginative stand for Goodwood. Each one of our products has its own character and the stand has been designed to showcase these qualities by giving each car a visually distinctive platform. Having thought outside of the box; we're certainly going to stand out from the crowd - by placing our cars inside the box!"
David Chidlow, Creative Director at Jack Morton, the creative agency behind the stand, added: "From the outset of the concept we wanted to showcase Honda's curiosity with motor design and bring it to life in an 'adult scale', linking back to Honda's tagline of 'The Power of Dreams'. So the thought was to bring to life the moment when the Power of Dreams is first sparked, as a child, exploring and enjoying car design when so many of us first fall in love with cars.
"From the outset of the concept we wanted to showcase Honda's curiosity with motor design and bring it to life in an 'adult scale.' It is almost a childlike state of imagining and with this idea it celebrates the moment when so many of us first fall in love with cars."