Ford is looking for app developers to create an app that uses the features of its new AppLink and SYNC, Ford's voice activated, in-car connectivity system, including its capacitive touch screen, voice recognition and image display capabilities. Developers will be able to work hands-on with SYNC via special technical development kits located on-site.
SYNC developer events have taken place in Australia, Brazil, China, and the United States. The SYNC AppLink Challenge Dublin will be the first SYNC developer challenge in Europe and it will be the first time that developers have the opportunity to work with Ford's forthcoming SYNC 3 system in Europe.
Since its launch in 2013, more than 13,000 developers have registered for what is the automotive industry's first Developer Programme, with more than 24,000 software development kits downloaded. Developers use the AppLink application programming interface to create their own SYNC apps.
SYNC AppLink uses voice-activated technology to build a hands-free bridge between the driver and their smartphone applications. This helps drivers keep their eyes on the road and hands on the wheel.
AppLink is a suite of application program interfaces (APIs) that provide the ability for mobile developers to extend the command and control of a mobile application to the in-vehicle Human Machine Interface (HMI). The applications run entirely on the mobile device without the need to install any software from the apps in the vehicle's head unit.
CompleteCar.ie spoke to Scott Lyons who leads the SYNC AppLink European Business and Partner Development initiative within the Ford Connected Services and Solutions Organisation and he said: "we all want to be connected and want to continue to be connected when we get into our vehicles. Ford is looking for a safe alternative route to stay interactive and connected and be social".
Scott will be at the SYNC AppLink Challenge in Dublin and is looking forward to seeing apps that offer an "experience that is appropriate for in-vehicle use". Saying that developers need to think about "what would the driver do with this app" and that the app doesn't "increase the driver's cognitive load or distract the driver and offers a safer experience".
Although many developers focus on native apps that are used outside of the vehicle and make them 'driveable' Scott is excited to see some apps that are in-car only experiences, as he sees this as an untapped area.
Think you could create a driveable app for use with Ford's SYNC AppLink system, which is used by more than two million Ford vehicles worldwide? Do you already have a smartphone app or have a great idea to create a new one? By registering for the SYNC AppLink Challenge developers will have access to and be able to work on Ford's next generation connected car kit SYNC 3 and engage with some of Ford's top engineers. Furthermore, Ford is offering €75,000 in prize money and a way to 'fast track' apps to Ford's global customer base.
Scott says to think about how drivers can better utilise wearables when driving. How can a smart watch or health band interact with a vehicle? Or how can drivers connect with friends or interact with social media safely while driving? What productivity applications could help whilst driving? And also to consider health and safety apps that perhaps collect or provide data related to basic medical, environmental, or physical attributes. Developers could also create a location based service app, as Ford offers vehicle data as part of AppLink, which means developers get details on GPS from the vehicle. What experiences could the driver benefit from while on the go?
Even if your app or idea doesn't fit any of the above categories, Ford still wants to hear about it via the open track category.
At the most recent Challenge, which took place in Tel Aviv, the winning app was 'Wake Me Up,' an app that monitors drivers for signs of drowsiness and then alerts the driver via sounds and changing the volume of the radio and sending automated messages to people in the driver's contacts list.
Anything else?
The Challenge will take place in Corke Park from 9am on 2 November until 11:30am on 3 November and is limited to the first approved 100 submissions.
Registration for the Challenge is open until October 28th and you can register for the event here: https://dublin.makeitdriveable.com
The Web Summit takes place in the RDS from 3 November to 5 November and Bill Ford, the Executive Chairman of Ford Motor Company, will speak on the opening day.