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This behemoth of munificence is the Bentley Mulsanne Grand Limousine by Mulliner, a long-wheelbase version of what is already a very long car indeed.
It has an extra 1,000mm slotted into its midriff and it's 79mm taller than a Mulsanne, and there are four seats in the rear which are set up in a private aviation-style configuration, which means passengers sit facing each other.
One of its key features, presumably to prevent its extremely well-heeled and famous occupants from getting snapped by the paps, is electrochromatic 'smart glass' - allowing the VIP passengers to make the rear windows and/or the separator glass between them and the chauffeur opaque at the touch of a button.
That hide-bound cabin sits beneath a wood-veneered roof bow and there's a panel with three dials contained within: the UK time, local time and outside temperature. In the sumptuous rear are iPad charging and docking stations, as well as veneered fold-out tables, a bottle cooler with frosted glass and crystal flutes, and a soft drink cabinet with bespoke tumblers. There's even an intercom system, so commands can be barked at the driver forthwith.
This particular Geneva Motor Show star is finished in two-tone Silver Frost and Moroccan Blue, while its 'Flying B' badge bears the engraving 'Coachbuilt by Mulliner'. It perches on 21-inch wheels and Bentley says 'in accordance with the enhanced dimensions, the Mulsanne Grand Limousine by Mulliner is fitted with a fully engineered powertrain, transmission and a re-engineered chassis and suspension', although it doesn't specify precisely to what degree the mechanicals have been adapted to suit all that extra metal, leather and wood.
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Wolfgang Dürheimer, chairman and chief executive of Bentley Motors, comments: "The Mulsanne Grand Limousine showcases the exquisite craftsmanship of our in-house coachbuilder, Mulliner, and exemplifies the way in which our experts consult with a customer to turn their vision into an extraordinary reality. The attention to detail, quality, creativity and skill applied to every Mulliner commission is truly unique in the automotive world."