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As part of the new Q2 SUV's launch, Audi is rolling out a new online sales aid for potential customers. Audi Live allows the client to view a model from the comfort of their own home and interact with two Audi experts in real time, all through a phone, tablet or computer. This is the first application of this concept by a car manufacturer in Ireland or the UK, and its aim is to capitalise on the proven success of interactive technology in the online retail market.
Audi recognises that customers perform the majority of their research on a car online, well before stepping foot into a dealership. This development means that the potential buyer has much more information on their new vehicle at their fingertips, and the availability of the service from 7pm to 10pm Sunday to Thursday ensures maximum convenience for those who work typical business hours.
The technology will be rolled out to the rest of the Audi range if the Q2 trial proves successful, and Audi Ireland's Digital Marketing Manager Kevin Dunne commented: '' With Audi Live, we want customers to feel like they're personally getting hands on with an Audi model. Audi Live is an online experience where visitors to www.audi.ie can experience Audi models, in this instance the new Audi Q2, in real-time. Users can ask our Audi gurus to examine and demonstrate certain features, ask questions and get a complete tour of the car, both inside and out. For example, if you want to know what the exterior looks like, how large the boot is or what the Audi Smartphone Interface is like, our Audi gurus can demonstrate all of these features in real-time."