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Psychologists (well, some of them anyway) reckon that Monday, the 15th of January will be the most depressing day of the year, with its combo of likely rain, the diminishing memory of Christmas, and the distance from payday.
Citroen, though, is aiming to both banish those blues and make a little money for the Make-A-Wish Ireland charity with its Feel Good Monday campaign. The idea is that you Facebook nominate someone to receive a random act of kindness, using the hashtag #CitroenFeelGood.
"Maybe your husband's Christmas gift got lost in the post, or your child's iPad smashed? Well, why not get involved and nominate your friend or family member for a prize on the Citroen Ireland facebook page" said a Citroen spokesperson.
Each time you nominate a friend to receive a treat on Feel Good Monday, Citroen will make a €2 donation to children's charity Make-A-Wish Ireland on your behalf, with a target to reach a total donation of €3,000.
The Citroen team, led by Make-a-Wish Ambassador Sile Seoige and comedian Damian Clarke, will also be hitting the streets of Dublin on the 15th January in the convoy of new C3 Aircross on a mission to spread the Feel Good vibes by carrying out random acts of kindness as they go.
Gareth Crowe, Head of Corporate, Make-A-Wish Ireland, commented: "Make-A-Wish Ireland grants wishes to children between the ages of 3-17 years throughout Ireland. Our mission is to bring hope, strength and most importantly joy to the life of a child experiencing the pain and worry of a life threatening illness and this is why partnerships like this are so vital to our work. We are proud to partner with Citroen Ireland once more in 2018 and greet the new year with positivity and good feelings."
Speaking about the campaign, Louise Murphy, Marketing Director, Citroen Ireland, said: "We are really looking forward to our second Feel Good Monday! "Feel Good" is what the Citroen brand is all about and is the motivation behind the good work of Make-A-Wish too. Our troop of New Citroen C3 Aircross Compact SUVs are all set to hit the road and share the Feel Good vibes next Monday!"