What's the news?
Good grief. In an announcement which can only surely presage the words 'slow', 'news' and 'week' (in precisely that order), Ford has revealed that driving a sports car 'provides easy access to essential buzz moments'.
A study conducted by the US manufacturer revealed that people get more thrills from sitting behind the wheel of a Focus RS or Mustang, than they would going shopping, watching a big game football match, enjoying an episode of Game Of Thrones or even kissing.
Buzz moments are said to play a vital role in our overall wellness and, working with neuroscientists and designers, Ford took the research agglomerated from a group of volunteers who tried out various thrilling things and transferred it onto the Ford Performance Buzz Car - a Focus RS incorporating wearable and artificial intelligence technology to animate the driver's emotions in real time across the car's exterior.
From the activities the volunteer endured... sorry, we mean, enjoyed, only riding a rollercoaster provided more average buzz moments per individual, with three, than driving a fast car (2.1 buzz moments). Shopping received 1.7bms, Game Of Thrones and football 1.5bms each, and all of kissing, salsa dancing and dining out failed to elicit any thrills whatsoever.
Dr Harry Witchel, discipline leader in physiology, said: "A rollercoaster may be good for a quick thrill, but it's not great for getting you to work every day. This study shows how driving a performance car does much more than get you from A to B - it could be a valuable part of your daily wellbeing routine."
Anything else?
Well, we think that's quite enough of that for now. But if you want to watch a video on buzz moments and a Ford Focus RS draped in a load of LEDs, be our guest - Ford has provided one, right here.
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