Ireland's popular breakfast radio programme, the Ian Dempsey Show on Today FM, has landed a 12-month sponsorship deal with Renault Ireland.
Renault's Marketing director, Julien Lelorrain, dropped in on Dempsey's show to deliver the good news. Since his arrival in 1998, Dempsey has transformed the fortunes of a show that had been under-performing in the JNLR ratings.
Morning listeners can look forward - says Renault - to the show's usual light-hearted entertainment, interspersed with "fun and interesting" news on Renault, over the coming year.