At first glance it looks like any other advert one would expect to find in a local newspaper. But look closer at the Enterprise Rent-A-Car advert in the Pembrokeshire Herald in the UK and things appear decidedly 'top-shelf'.
Alongside promises of everyday low rates, an extensive range of cars and vans and free pick up from your home, office or repair shop is an offer of... em... well... fellatio!
Around 20,000 copies of the newspaper had been distributed before the erroneous addition was noticed and the Herald has called in the Police, believing the advert was deliberately sabotaged.
Publisher Tom Sinclair has apologised for the incident while also saying: "A number of adverts... had additional copy inserted into them after they had been proofed and signed off. The extra copy contained language that was inappropriate for a family newspaper like ours."
By way of apology to Enterprise, the advert (the one meant for print not the sabotaged one) will be republished at twice the original size in the next issue.
Here's a photograph of the advert: