Volkswagen may have just extended its deal with the IRFU, but Subaru has captured one of its stars with the announcement that Ireland and Leinster rugby stalwart Mike Ross has teamed up with Subaru Ireland as its Brand Ambassador.
"Heading into a busy and extended year of rugby, we are delighted to sign up with Mike," said Neville Matthews, Subaru Ireland Managing Director. "He has a real affinity with our vehicles. Subaru is an engineering company, through and through, and Mike is passionately interested in our cutting edge technologies."
"I'm very excited at the prospect of this partnership", said Ross. "I love the versatility and capability of the Subaru 'go anywhere' life-style SUVs."
"Tough, dependable, with rugged good looks, Mike and our cars are well matched", commented a (very brave) Subaru spokesperson, "but he'll never let us print that!"