French car maker, Renault, is looking to increase its desirability by killing off its va va voom.
The brand is introducing its new signature called 'Renault - Passion for life', which its marketing department is hoping will engage with its customers in an emotional way. Following the introduction of the Clio and Captur models, Renault has been working hard to improve its image. Later this year Renault will introduce the Kadjar, a much-needed SUV to its model lineup.
"Our new brand signature - 'Renault - Passion for life' - reflects the in-depth transformation that is under way at Renault and which began with the new Clio", said Michael van der Sande, Senior Vice-President, Global Marketing. "More than the words themselves, the slogan is a pledge to our customers that Renault will continue its metamorphosis that will result in an entirely renewed range. In addition to being designed with passion by our engineering and design teams, our new models must make the lives of our customers easier and more pleasant every day."
Anything else?
Those with a keen eye (and who appreciate a fine anorak) will notice that the Renault diamond has been made to appear bolder and will rejoice that is has "been freed from the confinement of its surrounding outline". The new 'Passion for life' brand signature will officially start to appear from the end of April. Even the yellow in the company's logo has been made brighter and warmer according to the issued press release, which included brand ambassador and radio presenter, Ian Dempsey, pictured in a dark grey suit standing in the rain with a one-year-old car.